2005 December | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Neuroarchitecture Next Buzzword

Jim Olds of the Krasnow Institute at George Mason University is interested in how neuroscience and architecture interact.

Neuromarketing and Blogs Hot for 2006

The MediaTalks blog lists neuromarketing and blogs as two of the hot trends for 2006, along with Google, video games, and a few others.

Focused Attention Makes Stronger Memories

External distractions and multi-tasking reduce the ability of individuals to remember complex information like telephone numbers for short periods of time.

Three-Brain Theory Questioned

A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; one author suggests the reptilian brain isn’t as simple as once thought.

Can Caffeine Brain Boost Help Ad Recall?

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory – how long before marketers exploit this.

Memorable Content Exploits Brain Chemistry

Advertisers, writers, executives, and others can make their content more memorable by creating an emotional link that takes advantage of how memories are formed in the brain.

Brain Ethics Blog Wants to Elevate Neuroscience Discussion

Different countries seem to discuss neuroscience and related ethical issues in different ways.

The Nation: Ethics Issues Loom in Neurotechnology

An article in The Nation by Kathryn Schulz highlights the ethical issues that lie ahead as the inexorable forward progress of neuroscience research yields greater understanding of mind and motivation.

Classic Articles about Marketing and Brain Science

By way of introduction to the field, here are a few articles that provide an interesting perspective on the use of neuroscience in marketing. In Search of the Buy Button (Forbes, 2003) – Writer Melanie Wells provides a nice survey of how marketers have tried to establish a physiological basis for marketing over the years, [...]

Welcome to the Neuroscience Marketing Blog

If you like scientific marketing, you’ll love neuromarketing – using brain science to get inside consumer’s heads, literally!

Neuroarchitecture Next Buzzword

Neuromarketing and Blogs Hot for 2006

Focused Attention Makes Stronger Memories

Three-Brain Theory Questioned

Can Caffeine Brain Boost Help Ad Recall?

Memorable Content Exploits Brain Chemistry

Brain Ethics Blog Wants to Elevate Neuroscience Discussion

The Nation: Ethics Issues Loom in Neurotechnology

Classic Articles about Marketing and Brain Science

Welcome to the Neuroscience Marketing Blog

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