External distractions and multi-tasking reduce the ability of individuals to remember complex information like telephone numbers for short periods of time.
A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; one author suggests the reptilian brain isn't as simple as once thought.
Advertisers, writers, executives, and others can make their content more memorable by creating an emotional link that takes advantage of how memories are formed in the brain.
An article in The Nation by Kathryn Schulz highlights the ethical issues that lie ahead as the inexorable forward progress of neuroscience research yields greater understanding of mind and motivation.
By way of introduction to the field, here are a few articles that provide an interesting perspective on the use of neuroscience in marketing.
In Search of the Buy Button (Forbes, 2003) - Writer Melanie Wells provides a nice survey of how…