Neuromarketing

Archive | December, 2005

Neuroarchitecture Next Buzzword

30. December 2005

Jim Olds of the Krasnow Institute at George Mason University is interested in how neuroscience and architecture interact.

Neuromarketing and Blogs Hot for 2006

30. December 2005

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The MediaTalks blog lists neuromarketing and blogs as two of the hot trends for 2006, along with Google, video games, and a few others.

Focused Attention Makes Stronger Memories

28. December 2005

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External distractions and multi-tasking reduce the ability of individuals to remember complex information like telephone numbers for short periods of time.

Three-Brain Theory Questioned

27. December 2005

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A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; one author suggests the reptilian brain isn’t as simple as once thought.

Can Caffeine Brain Boost Help Ad Recall?

26. December 2005

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Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory – how long before marketers exploit this.

Memorable Content Exploits Brain Chemistry

24. December 2005

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Advertisers, writers, executives, and others can make their content more memorable by creating an emotional link that takes advantage of how memories are formed in the brain.

Brain Ethics Blog Wants to Elevate Neuroscience Discussion

23. December 2005

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Different countries seem to discuss neuroscience and related ethical issues in different ways.

The Nation: Ethics Issues Loom in Neurotechnology

23. December 2005

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An article in The Nation by Kathryn Schulz highlights the ethical issues that lie ahead as the inexorable forward progress of neuroscience research yields greater understanding of mind and motivation.

Classic Articles about Marketing and Brain Science

23. December 2005

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By way of introduction to the field, here are a few articles that provide an interesting perspective on the use of neuroscience in marketing.
In Search of the Buy Button (Forbes, 2003) – Writer Melanie Wells provides a nice survey of how marketers have tried to establish a physiological basis for marketing over the years, and [...]