Archive for January, 2006
Monday, January 30th, 2006
More Brain Scans in the News
fMRI scans are being used as hard-to-deceive lie detectors, and entrepreneurs are piling in to exploit the technology.
2 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, January 30th, 2006
Brain Fingerprinting Labs Does Ads
Using simpler scanning technology than that used in fMRI testing, Brain Fingerprinting Labs is evaluating ads by measuring the brain responses of viewers.
1 Comment » - Posted in Neuromarketing by Roger Dooley
Tuesday, January 24th, 2006
NYTimes: fMRI Empathy Research
fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as “good” or “bad”.
No Comments » - Posted in Neuromarketing by Roger Dooley
Tuesday, January 24th, 2006
Book Review: The Ethical Brain
The Ethical Brain by Michael S. Gazzaniga offers research findings and discussion on topics ranging from abortion to gene manipulation, all from a neuroscience point of view.
1 Comment » - Posted in Neuroethics, Neuroscience and Marketing Books by Roger Dooley
Monday, January 23rd, 2006
Adweek Covers Neuromarketing
If you happen to be an Adweek subscriber, you can check out their new article, Inside The Consumer Mind. Here’s the blurb:
As Coca-Cola’s famous “Mean Joe Green” ad unfolded frame by frame, a magnetic resonance imaging machine recorded what was going on inside the viewer’s brain. When oxygen carried by blood pooled in the […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Friday, January 20th, 2006
Brain Fitness Trend
Various pundits suggest that one of the hot trends in the early part of the 21st century will be “brain fitness”.
No Comments » - Posted in Neuromarketing by Roger Dooley
Friday, January 20th, 2006
Neuroscience and Web Design
Research shows that visitors are influenced by good website design even if they don’t consciously realize it.
4 Comments » - Posted in Neuromarketing by Roger Dooley
Thursday, January 19th, 2006
Mirror Neurons and Sales Style
Our brains contain neurons that appear to express the same emotions that someone we are watching expresses, and sales pitches will be less effective when dissonance between words and emotions is created.
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, January 17th, 2006
Branding and the Brain
Brand preferences seem to be stored in the brain by a conditioning process, much like Pavlov’s dogs, according to new fMRI research.
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, January 17th, 2006
Book Review: Mind Wide Open
Mind Wide Open - Your Brain and the Neuroscience of Everyday Life is a romp through todays neuroscientific thinking written in a highly accessible manner.
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