Archive for January, 2006
Friday, January 13th, 2006
Neuroscience, Fundamentalists, and Neuromarketing
As neuroscientists discover more about the mechanics of how our brain relates to our conscioiusness, some worry that neuroscience will be the next religion vs. science battleground.
No Comments » - Posted in Neuromarketing by Roger Dooley
Friday, January 13th, 2006
Can Advertising Make You Smarter?
One author believes that more complex entertainment media have increased national IQ.
2 Comments » - Posted in Neuromarketing by Roger Dooley
Tuesday, January 10th, 2006
Web Design and Vision Systems
The brain processes visual information in two distinct ways, and design techniques need to appeal to both systems.
No Comments » - Posted in Neuromarketing by Roger Dooley
Tuesday, January 10th, 2006
Adult Neuron Generation
New research shows that stimulation can cause neuron growth in the visual cortex of adult subjects.
No Comments » - Posted in Neuroscience Research by Roger Dooley
Wednesday, January 4th, 2006
Brain Computer Interface
We’re not at the point where we can plug in extra memory before we take a test, but there are promising developments in getting the brain to interact directly with a computer.
No Comments » - Posted in Neuromarketing by Roger Dooley
Wednesday, January 4th, 2006
Subliminal Advertising
Subliminal ads may not be extremely effective, but they do seem to have a minor impact on behavior.
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Sunday, January 1st, 2006
Why You Shouldn’t Rely on Neuromarketing
Even if brain scans produce better ads, that may not solve every marketing problem.
Subscribe
