Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Brainfluence Info

Emotions, Taste, and Expectations

Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show the importance of advertising, packaging, and other factors that affect product perception.

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Neuroscientist Seeks Chip Implant in Brain

Stanford neuroscientist Bill Newsome’s is hoping to gain approval to implant an electrode in his brain to better understand human consciousness. The electrode will be activated, and he’ll report on what he is consciously experiencing.

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Super Bowl Ads: GoDaddy Girl 1, Neuroscientists 0

Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness. GoDaddy.com’s buxom babe was declared a flop by neuroscientists, but drove more web traffic than any other ad.

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“Instant Replay” Breaks Aid Memory

MIT researchers found that rats learn more when a break allows them to replay what they just saw in their brain. There are indications that humans may learn in a similar manner, so marketers should look for opportunities to let human viewers replay and reinforce the message.

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When Neuro Meets Nano: NBIC

In Think nano has ethical problems? Just wrap your brain around neuro, blogger ritalamchichi draws an interesting parallel between fears and ethical issues surrounding nanotechnology to those about the still emerging field of neurotechnology. Ritalamchichi reports from the NBIC (Nano, Bio, Info, Cogno) conference in New York: My goal was to explore the political and [...]

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Super Bowl Ads Meet Brain Scans

UCLA neuroscientists use brain scans to gauge responses to SuperBowl ads.

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Neuro-Alarmism: Author Links Neuroscience & Government

In a lecture in Utah, author Jonathan Moreno, bioethics adviser for the Howard Hughes Medical Institute, raised concerns about use of neuroscience by the government. An article in the Daily Utah Chronicle by Morgan Ratliffe described the talk, which was ominously titled “Mind Wars: Ethics, National Security and the Brain.” “This stuff is creepy,” Moreno [...]

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