Archive | February, 2006
Emotions, Taste, and Expectations
Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show the importance of advertising, packaging, and other factors that affect product perception.
Continue reading...Neuroscientist Seeks Chip Implant in Brain
19. February 2006
Stanford neuroscientist Bill Newsome’s is hoping to gain approval to implant an electrode in his brain to better understand human consciousness. The electrode will be activated, and he’ll report on what he is consciously experiencing.
Continue reading...Super Bowl Ads: GoDaddy Girl 1, Neuroscientists 0
17. February 2006
Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness. GoDaddy.com’s buxom babe was declared a flop by neuroscientists, but drove more web traffic than any other ad.
Continue reading...“Instant Replay” Breaks Aid Memory
16. February 2006
MIT researchers found that rats learn more when a break allows them to replay what they just saw in their brain. There are indications that humans may learn in a similar manner, so marketers should look for opportunities to let human viewers replay and reinforce the message.
Continue reading...When Neuro Meets Nano: NBIC
8. February 2006
In Think nano has ethical problems? Just wrap your brain around neuro, blogger ritalamchichi draws an interesting parallel between fears and ethical issues surrounding nanotechnology to those about the still emerging field of neurotechnology. Ritalamchichi reports from the NBIC (Nano, Bio, Info, Cogno) conference in New York:
My goal was to explore the political and [...]
Super Bowl Ads Meet Brain Scans
6. February 2006
UCLA neuroscientists use brain scans to gauge responses to SuperBowl ads.
Continue reading...Neuro-Alarmism: Author Links Neuroscience & Government
2. February 2006
In a lecture in Utah, author Jonathan Moreno, bioethics adviser for the Howard Hughes Medical Institute, raised concerns about use of neuroscience by the government. An article in the Daily Utah Chronicle by Morgan Ratliffe described the talk, which was ominously titled “Mind Wars: Ethics, National Security and the Brain.”
“This stuff is creepy,” [...]
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27. February 2006
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