Archive for March, 2006
Monday, March 27th, 2006
French Ads Target Brain Response
The latest ad campaign for a new telephone directory assistance service in France are, according to their creator, intended to take advantage of the way the brain responds to visual and other stimuli.
No Comments » - Posted in Neuromarketing by Roger Dooley
Wednesday, March 22nd, 2006
The Neuro-acquittal of O. J. Simpson
Research on the neuroscience of political persuasion suggests that by turning the O. J. Simpson trial into a debate on racism, defense attorney Johnny Cochran may have allowed the jurors to process testimony in a partisan and emotional way, perhaps explaining how the mass of forensic evidence could have been so easily dismissed.
No Comments » - Posted in Neuroscience Research by Roger Dooley
Tuesday, March 21st, 2006
Columbia Neuroscience Center Gets $200 Million Gift
Columbia University received the biggest gift in its history, a $200 million donation from Dawn Greene and the Jerome Greene Foundation to build a research center for brain studies.
No Comments » - Posted in Neuroscience Research by Roger Dooley
Friday, March 17th, 2006
The Neuroscience of Political Marketing
Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, March 10th, 2006
Brains and BMW
BMW’s apparent investment in neuromarketing is attracting attention.
1 Comment » - Posted in Neuromarketing by Roger Dooley
Wednesday, March 8th, 2006
Mind Reading Conference at Stanford
It’s short notice, but I just ran across the info at the Neuroethics & Law Blog. On Friday, March 10, 2006, Stanford University will host Reading Minds: Lie Detection, Neuroscience, Law, and Society. Here’s a brief summary:
A revolution in neuroscience has vastly expanded our understanding of the human brain and its operations. Our […]
No Comments » - Posted in Neuroethics, Neuroscience Research by Roger Dooley
Monday, March 6th, 2006
Decision Making, Risk, and Ambiguity
Neuroscientists at Duke, using fMRI brain scans, have shown that different brain mechanisms are at work when people make decisions under risky or ambiguous conditions.
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Wednesday, March 1st, 2006
More Scientific Marketing
Marketers are turning to a variety of techniques to evaluate advertising effectiveness, including Six Sigma statistical analysis previously used for manufacturing and service quality improvement.
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