Archive | April, 2006

Mirror Marketing: More on Mirror Neurons

30. April 2006

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A few months ago, we mentioned “mirror neurons“, which fire when a subject watches another subject perform an action. If the subject has performed the action before himself, these neurons will duplicate, or “mirror” the, action in the subject’s brain.
The latest edition of Scientific American Mind has an excellent survey of what we know about [...]

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Decision Making and the Brain

25. April 2006

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New research identifies the areas of the brain used to store “values” for alternative choices in decision making. This work will influence both neuroeconomics and neuromarketing, and will no doubt spawn much follow-on work to better understand how the decision process works.

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Brain Fitness Concept Challenged

21. April 2006

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A Wall Street Journal article describes a study that refutes the claim that mental activity is itself a defense against cognitive decline.

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High Speed, Light-based Brain Activity Detector

17. April 2006

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Neuroscientists at the University of Illinois are testing a brain activity monitor that uses intense infrared light to measure neuronal events in the cortex.

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Marketing Neuroscience: Brain Fitness

10. April 2006

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Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That’s exactly what proponents of brain fitness systems are trying to do. The confluence of demographics and research suggest continued and rapid growth [...]

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Priming The Customer

6. April 2006

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“Priming” is a concept discussed in Malcom Gladwell’s book, Blink. Research shows that subtle cues can subconsciously affect subsequent behavior. Marketers should understand this concept in designing campaigns.

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