Archive for April 30th, 2006

Sunday, April 30th, 2006

Mirror Marketing: More on Mirror Neurons

A few months ago, we mentioned “mirror neurons“, which fire when a subject watches another subject perform an action. If the subject has performed the action before himself, these neurons will duplicate, or “mirror” the, action in the subject’s brain.
The latest edition of Scientific American Mind has an excellent survey of what we know about […]

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No Comments » - Posted in Neuromarketing by Roger Dooley