Archive | May, 2006
Cultural Frame Switching: Different Language, Different Personality
Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of influencing factors.
Continue reading...No-Contact Brain-Machine Interface
25. May 2006
Wouldn’t it be exciting if you could control a machine with your thoughts? Without surgery or electrodes stuck to your scalp, and without a lengthy learning/training process? Well, that possibility is detailed in ATR, Honda Develop New Brain-Machine Interface at PhysOrg.com. The article details how Advanced Telecommunications Research Institute International (ATR) and [...]
Continue reading...Physical Fitness, Brain Fitness
23. May 2006
A new study shows that being in poor physical condition may increase the risk for dementia and Alzheimer’s disease, and being fit may stave off the onset of these conditions.
Continue reading...Neurotechnology Poised for Growth
22. May 2006
In The Future of Neurotechnology, the MIT Technology Review interviews Zack Lynch, managing directory of market analysis firm NeuroInsights.
Neuroscience is now moving from a science to an industry. What we’re really looking at is an evolution: researchers are now going beyond basic science and developing more effective therapeutics for brain-related illnesses.
The need [...]
Male/Female Brain Differences
19. May 2006
An interesting Baltimore Sun article, Hormones wire men’s, women’s brains differently, surveys recent research showing how hormones trigger physical differences in male and female brains.
Among the newest findings: A previously unknown hormone appears to launch puberty’s sexual and mental transformation; growth hormone is made in the brain’s memory center at rates up to twice as [...]
Neurodesign Agency on Acquisition Binge
18. May 2006
Cincinnati-based design agency LAGA is attempting to bolster its focus on neuromarketing and neurodesign with one or more acquisitions.
Continue reading...Food Ads: How Brains Respond
17. May 2006
Scientists now have a better understanding of why some people develop extreme food cravings. Brain scans show that some individuals have a much stronger response to images of food, making them more likely to abandon diets and engage in binge eating.
Continue reading...Irrational Decisions by Monkeys and Humans
16. May 2006
Researchers at Yale have found that capuchin monkeys are risk-averse when making decisions, and exhibit behavior similar to humans when choosing between alternatives.
Continue reading...The Dread Zone: Anticipating Pain
8. May 2006
Neuroscientists have used fMRI to discover that the brain’s anticipation of pain can be as bad as actually experiencing the pain. Marketers should use pain references carefully.
Continue reading...Book Review: The Creating Brain
6. May 2006
The Creating Brain: The Neuroscience of Genius (2005, Dana Press), by Nancy C. Andreasen, is a slender book geared to the lay reader. Andreasen’s style is breezy and conversational; if she teaches her classes at the University of Iowa in the same voice, I’d guess she’s a popular prof. What the book lacks [...]
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31. May 2006
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