2006 May | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Cultural Frame Switching: Different Language, Different Personality

Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of influencing factors.

No-Contact Brain-Machine Interface

[photopress:robot_hand.jpg,full,alignleft]Wouldn’t it be exciting if you could control a machine with your thoughts? Without surgery or electrodes stuck to your scalp, and without a lengthy learning/training process? Well, that possibility is detailed in ATR, Honda Develop New Brain-Machine Interface at PhysOrg.com. The article details how Advanced Telecommunications Research Institute International (ATR) and Honda Research Institute [...]

Physical Fitness, Brain Fitness

A new study shows that being in poor physical condition may increase the risk for dementia and Alzheimer’s disease, and being fit may stave off the onset of these conditions.

Neurotechnology Poised for Growth

In The Future of Neurotechnology, the MIT Technology Review interviews Zack Lynch, managing directory of market analysis firm NeuroInsights. Neuroscience is now moving from a science to an industry. What we’re really looking at is an evolution: researchers are now going beyond basic science and developing more effective therapeutics for brain-related illnesses. The need is [...]

Male/Female Brain Differences

An interesting Baltimore Sun article, Hormones wire men’s, women’s brains differently, surveys recent research showing how hormones trigger physical differences in male and female brains. Among the newest findings: A previously unknown hormone appears to launch puberty’s sexual and mental transformation; growth hormone is made in the brain’s memory center at rates up to twice [...]

Neurodesign Agency on Acquisition Binge

Cincinnati-based design agency LAGA is attempting to bolster its focus on neuromarketing and neurodesign with one or more acquisitions.

Food Ads: How Brains Respond

Scientists now have a better understanding of why some people develop extreme food cravings. Brain scans show that some individuals have a much stronger response to images of food, making them more likely to abandon diets and engage in binge eating.

Irrational Decisions by Monkeys and Humans

Researchers at Yale have found that capuchin monkeys are risk-averse when making decisions, and exhibit behavior similar to humans when choosing between alternatives.

The Dread Zone: Anticipating Pain

Neuroscientists have used fMRI to discover that the brain’s anticipation of pain can be as bad as actually experiencing the pain. Marketers should use pain references carefully.

Book Review: The Creating Brain

The Creating Brain: The Neuroscience of Genius (2005, Dana Press), by Nancy C. Andreasen, is a slender book geared to the lay reader. Andreasen’s style is breezy and conversational; if she teaches her classes at the University of Iowa in the same voice, I’d guess she’s a popular prof. What the book lacks is an [...]

« Older Entries

Cultural Frame Switching: Different Language, Different Personality

No-Contact Brain-Machine Interface

Physical Fitness, Brain Fitness

Neurotechnology Poised for Growth

Male/Female Brain Differences

Neurodesign Agency on Acquisition Binge

Food Ads: How Brains Respond

Irrational Decisions by Monkeys and Humans

The Dread Zone: Anticipating Pain

Book Review: The Creating Brain

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