Archive for May 16th, 2006

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Tuesday, May 16th, 2006

Irrational Decisions by Monkeys and Humans

Researchers at Yale have found that capuchin monkeys are risk-averse when making decisions, and exhibit behavior similar to humans when choosing between alternatives.

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No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley