Archive for May, 2006
Wednesday, May 31st, 2006
Cultural Frame Switching: Different Language, Different Personality
Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of influencing factors.
1 Comment » - Posted in Neuromarketing by Roger Dooley
Thursday, May 25th, 2006
No-Contact Brain-Machine Interface
Wouldn’t it be exciting if you could control a machine with your thoughts? Without surgery or electrodes stuck to your scalp, and without a lengthy learning/training process? Well, that possibility is detailed in ATR, Honda Develop New Brain-Machine Interface at PhysOrg.com. The article details how Advanced Telecommunications Research Institute International (ATR) and […]
1 Comment » - Posted in Neuroscience Research by Roger Dooley
Tuesday, May 23rd, 2006
Physical Fitness, Brain Fitness
A new study shows that being in poor physical condition may increase the risk for dementia and Alzheimer’s disease, and being fit may stave off the onset of these conditions.
1 Comment » - Posted in Neuroscience Research by Roger Dooley
Monday, May 22nd, 2006
Neurotechnology Poised for Growth
In The Future of Neurotechnology, the MIT Technology Review interviews Zack Lynch, managing directory of market analysis firm NeuroInsights.
Neuroscience is now moving from a science to an industry. What we’re really looking at is an evolution: researchers are now going beyond basic science and developing more effective therapeutics for brain-related illnesses.
The need […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Friday, May 19th, 2006
Male/Female Brain Differences
An interesting Baltimore Sun article, Hormones wire men’s, women’s brains differently, surveys recent research showing how hormones trigger physical differences in male and female brains.
Among the newest findings: A previously unknown hormone appears to launch puberty’s sexual and mental transformation; growth hormone is made in the brain’s memory center at rates up to twice as […]
1 Comment » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Thursday, May 18th, 2006
Neurodesign Agency on Acquisition Binge
Cincinnati-based design agency LAGA is attempting to bolster its focus on neuromarketing and neurodesign with one or more acquisitions.
No Comments » - Posted in Neuromarketing by Roger Dooley
Wednesday, May 17th, 2006
Food Ads: How Brains Respond
Scientists now have a better understanding of why some people develop extreme food cravings. Brain scans show that some individuals have a much stronger response to images of food, making them more likely to abandon diets and engage in binge eating.
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Tuesday, May 16th, 2006
Irrational Decisions by Monkeys and Humans
Researchers at Yale have found that capuchin monkeys are risk-averse when making decisions, and exhibit behavior similar to humans when choosing between alternatives.
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Monday, May 8th, 2006
The Dread Zone: Anticipating Pain
Neuroscientists have used fMRI to discover that the brain’s anticipation of pain can be as bad as actually experiencing the pain. Marketers should use pain references carefully.
2 Comments » - Posted in Neuromarketing, Neuroeconomics by Roger Dooley
Saturday, May 6th, 2006
Book Review: The Creating Brain
The Creating Brain: The Neuroscience of Genius (2005, Dana Press), by Nancy C. Andreasen, is a slender book geared to the lay reader. Andreasen’s style is breezy and conversational; if she teaches her classes at the University of Iowa in the same voice, I’d guess she’s a popular prof. What the book lacks […]
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