Archive for May, 2006
Monthly Archive
Thursday, May 4th, 2006
Why Neuro-Alarmists Have It Wrong
A week doesn’t go by with some blogger reading about neuromarketing, fMRI ad studies, and the like, and then posting, “This is creepy - very Orwellian! Pretty soon we’ll all be buying stuff we didn’t want or need!” While neuroscience DOES have a variety of ethical issues that will be increasingly important, techniques […]
No Comments » - Posted in Neuromarketing, Neuroethics by Roger Dooley
Tuesday, May 2nd, 2006
AdTech Goes Neuro
Neurofocus, a firm which saps it specializes in quantitative analysis of advertising and marketing using neuroscience, is an exhibitor at this week’s AdTech show in San Francisco.
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