Archive | August, 2006
Is God in Your Brain?
Is God in your brain? Or, to put it in different terms, is an intense religious experience merely a neurological phenomenon? Could one artificially induce a spiritual event by stimulating specific areas of the brain? While we aren’t at the point where we can flip a switch to get godly, intriguing new [...]
Continue reading...fMRI Studies of Anti-Smoking PSAs
29. August 2006
Just about all of the fMRI studies we’ve seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have conducted a pilot study of brain activity in subjects viewing anti-smoking PSAs:
Functional MRI of Brain Response to Anti-Smoking [...]
Book Review: Future Hype – The Myths of Technology Change
28. August 2006
FUTUREHYPE: The Myths of Technology Change, by Bob Seidensticker, is to Ray Kurzweil’s The Singularity Is Near as antimatter is to matter. Put them next to each other on your bookshelf, and your house might be leveled as they combine with a gigantic release of energy. Sedensticker’s key thesis is that technology changes [...]
Continue reading...Nanowires To Monitor Neurons
25. August 2006
Neuroscientists are constantly looking for better ways to measure brain activity, and Harvard researchers have achieved a breakthrough that should significantly advance the state of the art. MIT’s Technology Review, in Nanowires Listen In on Neurons, describes the development of silicon nanowires that are so small that they can be used to measure activity [...]
Continue reading...Neuroscience, Leadership, and Marketing
22. August 2006
Stephanie West Allen, who writes the Idealawg blog (there are at least a couple of puns in that clever title), forwarded a link to an interesting article, The Neuroscience of Leadership. The article, authored by David Rock and Dr. Jeffrey Schwartz and published in Strategy+Business, is a fairly lengthy treatise on behavioral change. [...]
Continue reading...Forbes on Neuroeconomics
21. August 2006
A few years ago, Forbes drew considerable attention to the field of neuromarketing with their landmark article, In Search of the Buy Button – now one of our “neuromarketing classics”. An article published earlier this year, This Is Your Brain On Money, isn’t quite as extensive, but is still an indication of the continued [...]
Continue reading...Why Negative Ads Work: Framing, Emotions, and Irrational Decisions
7. August 2006
It’s no great surprise to marketers, or even most semi-aware humans, that people often make decisions based more on emotion than on rational processing of information. Oddly, for decades economists ignored this apparent truth, assuming that business managers strove for maximum profits, buyers and sellers slid smoothly along supply and demand curves until they [...]
Continue reading...USA Today Highlights Neuroeconomics
7. August 2006
One of the most relevant and potentially fruitful areas for marketers hoping to employ neuroscience as one weapon in their arsenal is neuroeconomics – in essence, the neuroscience of decision making. Neuroeconomics seems to be more focused and more accepted than the embryonic field of neuromarketing; the latter field, of course, will benefit directly [...]
Continue reading...Neurobashing and Legitimizing Neuromarketing
4. August 2006
Adweek, in 4A’s Planners Define Their Lot, states that a former ad exec “convincingly shot down the legitimacy of neuromarketing”. Here’s the complete description of the supposed shoot-down:
Mark Earls, the former executive planning director of Ogilvy & Mather, convincingly shot down the legitimacy of neuromarketing, comparing it to “navigating to Mars armed only with [...]
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31. August 2006
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