Archive for October, 2006
Tuesday, October 31st, 2006
Non-Verbal Communication and the Brain
Why do spokespeople in ads who aren’t professional actors do so badly most of the time? No doubt we’ve all seen the ads featuring the owner or sales manager of the local car dealer, or the guy who owns the furniture outlet, that seem painfully bad. Of course, we’ve also seen a few […]
1 Comment » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Thursday, October 26th, 2006
Brain Registers Subliminal Nude Images
This is one of those experiments that must have raised a few eyebrows during the approval process… “Let’s get this straight, you are going to show subjects invisible pictures of naked people and see if they unconsciously remember seeing them…” Apparently, though, the research got the go-ahead and ended up producing surprising results. […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, October 23rd, 2006
Art, Science, and Ads
Every human culture has developed some kind of art, and scientists puzzling over art’s appeal are proposing a neuroscience-based explanation. Vilayanur Ramachandran of the University of San Diego’s Center for Brain and Cognition, along with colleage William Hirstein, some years ago proposed eight laws of artistic experience:
1. The ‘peak shift principle’ makes […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Thursday, October 19th, 2006
Free Money? Just Say No!
I’m still catching up on the reading I missed during my extended trip (and posting hiatus) a few weeks ago, and one of the more interesting things I’ve run across is an article in the UK’s Times Online, Why say no to free money? It’s neuro-economics, stupid. The article describes an unusual variation on […]
1 Comment » - Posted in Neuroscience Research, Neuroeconomics by Roger Dooley
Tuesday, October 17th, 2006
Cruise Marketing and Neuroeconomics
One of the most successful sectors in the travel industry has been cruising. Megalines like Carnival and others are building ever-bigger ships to handle the increased traffic and offer more amenities. There’s no doubt that a good part of the success of the cruise industry is due to offering a product that people […]
No Comments » - Posted in Neuromarketing, Neuroeconomics by Roger Dooley
Monday, October 16th, 2006
Food Ads and Marketing to “Cravers”
Last May, we posted Food Ads: How Brains Respond, which discussed research showing that images of food triggered a response in the brain’s reward centers. Now, as reported in the Seattle Times in Chocolate: Love at first bite — or sight, Ciara McCabe and Edmund Rolls of Oxford University in England will present additional […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Friday, October 13th, 2006
“Neuroplanning” and Neuromarketing in the Czech Republic
The Prague Post, a popular English-language weekly in the Czech Republic, ran both an article, Picking Your Brain, and an opinion piece, On the brains (and ethics) of neuroplanning, on the topic of neuromarketing. The former covers the launch of a neuroscience-based media planning effort being launched by European media planning firm PHD Network.
With […]
No Comments » - Posted in Neuromarketing, Neuroethics by Roger Dooley
Thursday, October 12th, 2006
Calcium Sensors for Better Brain Imaging
Using fMRI, functional magnetic resonance imaging, to create colorful maps of brain activity has pervaded almost every area of neuroscience research, not to mention the fledgling field of neuromarketing. Conventional fMRI, though, has significant limitations in its spatial resolution. We recently reported on some advances in high resolution fMRI systems as well as […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Wednesday, October 11th, 2006
Warranties, Neuromarketing, and Neuroeconomics
There’s a neuromarketing lesson in extended warranties. If you have purchased any kind of electronic product in the last few years, you were almost certainly offered an opportunity to extend the product’s warranty. Despite the fact that these are rarely great deals, many people purchase them. Often, the cost of the warranty […]
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