Archive for November, 2006
Wednesday, November 29th, 2006
Brain Branding Story Grows Legs
When we wrote Brain Branding post yesterday, most of the mainstream press hadn’t picked up on the unassuming press release from the Radiological Society of North America (RSNA). What a difference a day makes - Google News counted nearly forty related articles by this morning, including:
BBC News: Well-known brands set our brainwaves buzzing, […]
2 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, November 28th, 2006
Brain Branding: The Power of Strong Brands
How important is a strong brand image? A new study presented at the Radiological Society of North America (RSNA) shows that people presented with known brand images processed them in areas of the brain associated with positive emotions, while unfamiliar brands took more effort for the brain to process and activated areas of the […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, November 27th, 2006
Thinking About Money
Earlier this year, we wrote Priming the Customer, which briefly covered some fascinating research in the area of priming. The concept of priming is simple, although it’s also a bit startling: by presenting an individual with subtle cues, one can affect subsequent behavior of that individual, entirely without conscious awareness of either the priming […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Wednesday, November 22nd, 2006
DARPA Driving Neuroscience Research
Those who are fans of commercial technologies spinning off from military or government research will be happy to know that the field of neuroscience is getting plenty of attention and government funding. The Australian has published an article by biomedical ethicist Jonathan Moreno of the University of Virginia, Mind out for the new battlefield. […]
No Comments » - Posted in Neuroscience Research by Roger Dooley
Sunday, November 19th, 2006
The Thinking Amygdala
A recurring theme in quite a few of our neuromarketing posts is the apparent contest between the amygdala, a brain structure long thought to be the seat of emotions in the brain, and other brain structures thought to be responsible for higher cognitive functions like reasoning and problem solving. Now, neuroscientists at Yale University have […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, November 10th, 2006
Avoiding Fairness Dissonance
Most of us attempt to treat each other fairly, and react negatively if we feel we are treated unfairly. We may even react negatively if we see someone else being treated in an unfair manner. Research shows that this sense of fairness isn’t something we learn in school or from our parents (though […]
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Thursday, November 9th, 2006
Mindless Eating
A recurring theme in our neuromarketing posts is that our subconscious mind evaluates situations, makes decisions, and in general does its own thing without our conscious awareness. Our rational, thinking, analytical brain - the thing that separates us from other species - is blissfully unaware of most of this activity. A new book, […]
No Comments » - Posted in Neuromarketing, Neuroscience and Marketing Books by Roger Dooley
Monday, November 6th, 2006
Pricing, Ego, and Emotion
Neuromarketing and Pricing. Why do people sometimes set prices that are too high, and then stubbornly stick with them despite evidence from the marketplace that the price is indeed wrong? Neuroeconomics research tells us that financial decisions are often evaluated in a way that lets our emotions overrule rational financial analysis, and setting […]
1 Comment » - Posted in Neuromarketing, Neuroeconomics by Roger Dooley
Friday, November 3rd, 2006
Neuroeconomics Loses to Crackberry
Neuroeconomics finished a respectable runner-up in the 2006 Word of the Year contest run by staffers at Webster’s New World College Dictionary. Crackberry, a term that reflects the addicitive nature of PDA-based messaging and e-mail, is used to refer to both the PDAs and their users. The press release listed two other runner-up […]
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