Archive for December 1st, 2006

Friday, December 1st, 2006

Surprising the Brain

Neuroscientists are getting closer to understanding how we are surprised by unexpected events. Dharshan Kumaran and Eleanor Maguire at the Wellcome Trust Centre for Neuroimaging at University College London have found that the hippocampus “predicts” what will happen next by automatically recalling an entire sequence of events in response to a single cue. […]

Share on Facebook Share on Facebook

1 Comment » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley