Archive for December 18th, 2006
Daily Archive
Monday, December 18th, 2006
The Hungry Customer
Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry people may take in all kinds of information more quickly. The New York Times recently reported on the findings of Yale researchers in Empty-Stomach Intelligence:
A team led by […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, December 18th, 2006
Neuromorality?
A church-based site, Vision.org, has published an interesting and thoughtful article by Thomas E. Fitzpatrick, Are We in Need of a Neuromorality? The article covers some of the same issues discussed in more detail in the book, Hard Science, Hard Choices by Sandra J. Ackerman, but is based largely on the comments of Martha […]
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