Archive for December 21st, 2006

Thursday, December 21st, 2006

Deal or No Deal

The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants as they played): each week, contestants choose to accept a fixed amount of money, or keep playing with the possibility of a still-higher payoff. In each round […]

Share on Facebook Share on Facebook

No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley