Archive for December 28th, 2006
Daily Archive
Thursday, December 28th, 2006
Voodoo Neuroeconomics
In neuromarketing, it’s not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics research can be similarly used. You can be the judge of whether BrandMillion.com is one of these wacky and unsupportable leaps or the Next Big Thing. The firm’s […]
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