Archive | January, 2007
Social Perceptions and Altruism Research
Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism.
Duke University Medical Center researchers have discovered that activation of a particular brain region predicts whether people tend to be selfish or altruistic.
“Although understanding [...]
TIME Looks at Neuromarketing
19. January 2007
Neuromarketing articles in the mainstream press seem to come in waves, and it looks like we’re in one of the up cycles. Notably, TIME has published Marketing To Your Mind, a brief survey of neuromarketing. The article strikes a balance between enthusiasm and caution, noting,
For now, most of the research is purely academic, although [...]
Numbers in Ads
18. January 2007
Three New Locations! 5 Ways to Save! In creating an advertisement, the way a number is represented may fall to a copy writer or even a graphic artist. The decision may be based on space available, design considerations, or perceived clarity. Interesting new research looks at how “4″, “four”, and ” • [...]
Continue reading...Neuromarketing in the News
15. January 2007
The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad testing:
It might soon be time to redefine MRI machines as “market research imaging” devices. At Harvard’s McLean Hospital not long ago, six male whiskey drinkers, ages 25 to [...]
Brain Scans Predict Buying Behavior
4. January 2007
Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on cue, Carnegie Mellon University released Researchers Use Brain Scans To Predict When People Will Buy. While we haven’t perused the full study details, which appear [...]
Continue reading...Neuromarketing Tops Blog Rant
4. January 2007
A couple of weeks ago, columnist John Walsh of London’s The Independent penned a diatribe titled, Blog. Is there an uglier word in the entire history of our language? Actually, it seems, Walsh isn’t complaining about blogs as much as he is whining (or whingeing, as he might say) about the introduction of new words [...]
Continue reading...Neuro-Hype
3. January 2007
A post by Josh Wright on the Truth on the Market blog, Rubenstein on Behavioral Economics, called my attention to a year-old paper by Ariel Rubinstein of the school of Economics at Tel Aviv University and the Department of Economics at New York University. Discussion of “BEHAVIORAL ECONOMICS” takes issue with the [...]
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- Dov Gordon: While it's interesting to explore whether people c...
- Alexandre Bigaiski: Oh my God! I love music and love neuromarketing! T...
- Rukhsana: I wish I had realizes it earlier____ nevertheless ...
- Nathan: Roger, at first glance these findings do not shock...
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23. January 2007
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