Archive for January, 2007
Tuesday, January 23rd, 2007
Social Perceptions and Altruism Research
Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism.
Duke University Medical Center researchers have discovered that activation of a particular brain region predicts whether people tend to be selfish or altruistic.
“Although understanding […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, January 19th, 2007
TIME Looks at Neuromarketing
Neuromarketing articles in the mainstream press seem to come in waves, and it looks like we’re in one of the up cycles. Notably, TIME has published Marketing To Your Mind, a brief survey of neuromarketing. The article strikes a balance between enthusiasm and caution, noting,
For now, most of the research is purely academic, although […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Thursday, January 18th, 2007
Numbers in Ads
Three New Locations! 5 Ways to Save! In creating an advertisement, the way a number is represented may fall to a copy writer or even a graphic artist. The decision may be based on space available, design considerations, or perceived clarity. Interesting new research looks at how “4″, “four”, and ” • […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, January 15th, 2007
Neuromarketing in the News
The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad testing:
It might soon be time to redefine MRI machines as “market research imaging” devices. At Harvard’s McLean Hospital not long ago, six male whiskey drinkers, ages 25 to […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Thursday, January 4th, 2007
Brain Scans Predict Buying Behavior
Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on cue, Carnegie Mellon University released Researchers Use Brain Scans To Predict When People Will Buy. While we haven’t perused the full study details, which appear […]
2 Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Thursday, January 4th, 2007
Neuromarketing Tops Blog Rant
A couple of weeks ago, columnist John Walsh of London’s The Independent penned a diatribe titled, Blog. Is there an uglier word in the entire history of our language? Actually, it seems, Walsh isn’t complaining about blogs as much as he is whining (or whingeing, as he might say) about the introduction of new words […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Wednesday, January 3rd, 2007
Neuro-Hype
A post by Josh Wright on the Truth on the Market blog, Rubenstein on Behavioral Economics, called my attention to a year-old paper by Ariel Rubinstein of the school of Economics at Tel Aviv University and the Department of Economics at New York University. Discussion of “BEHAVIORAL ECONOMICS” takes issue with the […]
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