February 2007

A new study suggests that ads on sexy television shows don't perform as well as those on tamer fare, and that advertisers need to look beyond the audience size and demographics in planning ad placements. APR's Marketplace radio show…

Retail price tags are disappearing, as documented by MSNBC's Bob Sullivan in Whatever Happened to Price Tags?. Stores are abandoning the traditional stamps and stickers affixed to the items and using shelf labels instead. Checkout…

We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior. George Loewenstein of Carnegie…

There has been interest in neuroethics for years - the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long apparent to neuroscientists. Recent research seems to have brought renewed…

The promise of neuromarketing has been the tantalizing possibility that marketers would be able to understand what consumers really think, not just what they say. We're a long way from effective mind reading, but researchers have taken a…

Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI data. That summary is a bit simplistic, actually - Sierra makes the point that…

Few would argue that Shakespeare is one of the greatest writers in the English language, but we don't see Madison Avenue putting much of their copy in sonnet form. And while I don't expect to see a surge in the use of iambic pentameter in…

Since our first post, Super Bowl Ads: Brain Dead, some additional data has been released and, of course, the Web is alive with commentary on the latest crop of Superbowl ads. First, let's look at the additional data from the UCLA…

While sports analysts pick over the performances of the Colts and Bears, the real work begins for advertising pundits: declaring winners and losers among the Super Bowl commercials. And this year, once again, we have brain scan data to…

Once again, UCLA neuroscientist Marco Iacoboni will produce a "ranking" of Super Bowl ads by scanning the brains of subjects while they view the ads: Want to know which Super Bowl ads scored touchdowns and which fumbled? FKF Applied…