Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI data. That summary is a bit simplistic, actually – Sierra makes the point that marketers, using neuromarketing tools like fMRI scans, have a better idea of how to persaude an audience to [...]

[photopress:super_bowl_xli_scan.jpg,full,alignleft]Since our first post, Super Bowl Ads: Brain Dead, some additional data has been released and, of course, the Web is alive with commentary on the latest crop of Superbowl ads. First, let’s look at the additional data from the UCLA neuroscience researchers: “This clearly was the year of the amygdala, the brain’s ‘threat detector.’ [...]