Archive for February, 2007
Thursday, February 22nd, 2007
Sex Doesn’t Sell?
A new study suggests that ads on sexy television shows don’t perform as well as those on tamer fare, and that advertisers need to look beyond the audience size and demographics in planning ad placements. APR’s Marketplace radio show reports,
The study placed 18 to 31-year-old college students in front of two shows: Sex and […]
3 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Wednesday, February 21st, 2007
Price Tag Psychology
Retail price tags are disappearing, as documented by MSNBC’s Bob Sullivan in Whatever Happened to Price Tags?. Stores are abandoning the traditional stamps and stickers affixed to the items and using shelf labels instead. Checkout scanners mean cashiers no longer need to refer to the item’s tag, and the cost of individual tagging […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Tuesday, February 20th, 2007
The Pain of Buying
We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior. George Loewenstein of Carnegie Mellon University, Brian Knutson at Stanford, and other researchers presented subjects with cash, put them in an fMRI […]
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Thursday, February 15th, 2007
Neuroethics vs. Neuromarketing
There has been interest in neuroethics for years - the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long apparent to neuroscientists. Recent research seems to have brought renewed attention the field, as reported in Reuters: Call for “neuroethics” as brain science races ahead. I suppose […]
No Comments » - Posted in Neuromarketing, Neuroethics, Neuroscience Research by Roger Dooley
Monday, February 12th, 2007
Brain Scan Mind Reading 70% Accurate
The promise of neuromarketing has been the tantalizing possibility that marketers would be able to understand what consumers really think, not just what they say. We’re a long way from effective mind reading, but researchers have taken a step in that direction by predicting the intention of subjects with reasonable accuracy.
Now researchers have […]
2 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, February 12th, 2007
Neuromarketing and Education
Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI data. That summary is a bit simplistic, actually - Sierra makes the point that marketers, using neuromarketing tools like fMRI scans, have a better idea of how to persaude an audience […]
2 Comments » - Posted in Neuromarketing by Roger Dooley
Wednesday, February 7th, 2007
Shakespeare Copywriting
Few would argue that Shakespeare is one of the greatest writers in the English language, but we don’t see Madison Avenue putting much of their copy in sonnet form. And while I don’t expect to see a surge in the use of iambic pentameter in print ads, it turns out that Shakespeare may have […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, February 6th, 2007
Super Bowl Ads: Brain Dead, Part 2
Since our first post, Super Bowl Ads: Brain Dead, some additional data has been released and, of course, the Web is alive with commentary on the latest crop of Superbowl ads. First, let’s look at the additional data from the UCLA neuroscience researchers:
“This clearly was the year of the […]
1 Comment » - Posted in Neuromarketing by Roger Dooley
Monday, February 5th, 2007
Super Bowl Ads: Brain Dead
While sports analysts pick over the performances of the Colts and Bears, the real work begins for advertising pundits: declaring winners and losers among the Super Bowl commercials. And this year, once again, we have brain scan data to help compare the Super Bowl Ads.
Researchers at the University of California Los Angeles […]
5 Comments » - Posted in Neuromarketing by Roger Dooley
Friday, February 2nd, 2007
Super Bowl Ads Ranked by Brain Scans
Once again, UCLA neuroscientist Marco Iacoboni will produce a “ranking” of Super Bowl ads by scanning the brains of subjects while they view the ads:
Want to know which Super Bowl ads scored touchdowns and which fumbled? FKF Applied Research, LLC and Professor Marco Iacoboni of the UCLA Ahmanson Lovelace Brain Mapping Center will release […]
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