Archive for March, 2007
Friday, March 30th, 2007
MEG Scanner Use Rising
The rising star of brain imaging is magneto-encephalography (MEG). Though the technology is far from new and the device looks like something from a 1950s science fiction movie, improvements in hardware and computing power are spiking interest in the technology for both medical and non-medical research. There are now about 100 MEG […]
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Tuesday, March 27th, 2007
Painful Sushi and Other Pricing Blunders
What’s the worst way to sell something? According to Carnegie Mellon University economics and psychology professor George Loewenstein (see The Pain of Buying and Brain Scans Predict Buying Behavior), selling products in a way that the consumer sees the price increase with every bit of consumption causes the most “pain”. This isn’t physical […]
6 Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Monday, March 26th, 2007
Clinton vs. Obama, Microsoft vs. Apple
A few days ago I posted about the concept of customer engagement (Branding, Customer Engagement, and Neuromarketing) and in particular some work done by the Gallup organization which, using an fMRI study, demonstrated that more engaged customers had higher levels of activation in specific brain areas when they were asked questions about the brand. […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Friday, March 23rd, 2007
Amusing Best Seller Prediction
Time Magazine has come up with a hilarious display of best-selling books for 2027, represented by their covers. In addition to sure-fire hits like My Presidency by Jenna Bush and The Best Water Parks & Shopping Centers of the Amazon Rain Forest, they came up with one that might be particularly amusing to our […]
No Comments » - Posted in Neuroscience and Marketing Books by Roger Dooley
Friday, March 23rd, 2007
Branding, Customer Engagement, and Neuromarketing
One of the great buzzwords in recent years has been “customer engagement,” generally taken to mean how emotionally involved customers are with a product or brand. And, whatever one calls it, having customers who not only are satisfied with your product but are willing to promote it, defend it, and do battle with others […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Thursday, March 22nd, 2007
Pain, Fear, and Vicarious Learning
Why to people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the brain that react to a personal experience involving pain or fear also react to watching someone […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Sunday, March 18th, 2007
Brain Improvement to Spark Fitness Boom
Marketers, start your engines… a new fitness boom is about to begin. Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an article titled Stronger, Faster, Smarter. The article reports on work being done at the University of Illinois, UCLA, Columbia University, and other locations to […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, March 13th, 2007
Long Tail Neuromarketing
One of the more interesting marketing books in recent years is The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson. The concept is deceptively simple - historically, most efforts have been focused on the relatively small number of very popular products. New technologies and methods […]
No Comments » - Posted in Neuromarketing, Neuroscience and Marketing Books by Roger Dooley
Thursday, March 8th, 2007
Subliminal Messages Work!
Exciting new research shows that subliminal messages do reach the brain, although their impact on behavior has yet to be demonstrated.
Scientists at the University College London (UCL) have found the first physiological evidence that invisible subliminal images do attract the brain’s attention on a subconscious level. The findings challenge previous scientific assumptions […]
9 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Wednesday, March 7th, 2007
Viral Video and Neuromarketing
One of the hottest marketing techniques in the last year has been viral video - create a clever enough video segment, and with minimal promotion it can reach a Super Bowl ad-sized audience for a tiny-fraction of the cost. The trick is creating a video engaging enough to “go viral”, i.e., induce viewers to […]
Subscribe
