Archive for March 13th, 2007

Tuesday, March 13th, 2007

Long Tail Neuromarketing

One of the more interesting marketing books in recent years is The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson. The concept is deceptively simple - historically, most efforts have been focused on the relatively small number of very popular products. New technologies and methods […]

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No Comments » - Posted in Neuromarketing, Neuroscience and Marketing Books by Roger Dooley