Archive for March 22nd, 2007

Thursday, March 22nd, 2007

Pain, Fear, and Vicarious Learning

Why to people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the brain that react to a personal experience involving pain or fear also react to watching someone […]

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No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley