Archive for March 23rd, 2007
Daily Archive
Friday, March 23rd, 2007
Amusing Best Seller Prediction
Time Magazine has come up with a hilarious display of best-selling books for 2027, represented by their covers. In addition to sure-fire hits like My Presidency by Jenna Bush and The Best Water Parks & Shopping Centers of the Amazon Rain Forest, they came up with one that might be particularly amusing to our […]
No Comments » - Posted in Neuroscience and Marketing Books by Roger Dooley
Friday, March 23rd, 2007
Branding, Customer Engagement, and Neuromarketing
One of the great buzzwords in recent years has been “customer engagement,” generally taken to mean how emotionally involved customers are with a product or brand. And, whatever one calls it, having customers who not only are satisfied with your product but are willing to promote it, defend it, and do battle with others […]
Subscribe
