Archive for March 26th, 2007
Daily Archive
Monday, March 26th, 2007
Clinton vs. Obama, Microsoft vs. Apple
A few days ago I posted about the concept of customer engagement (Branding, Customer Engagement, and Neuromarketing) and in particular some work done by the Gallup organization which, using an fMRI study, demonstrated that more engaged customers had higher levels of activation in specific brain areas when they were asked questions about the brand. […]
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