Archive for March, 2007

Thursday, March 1st, 2007

Priming by Order

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual’s behavior by the introduction of various subtle cues. This often occurs in a subliminal manner, i.e., the individual is entirely unaware that he has received cues of any nature or that his behavior has been affected in any way. […]

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No Comments » - Posted in Neuromarketing by Roger Dooley