Neuromarketing

Archive | May, 2007

The Joy of Giving vs. the Pain of Buying

29. May 2007

We’ve covered the concept of buying pain here frequently, but haven’t seen much about how giving away money affects the brain. Two new studies shed some light on the neuroscience of charity and altruism. These studies indicate that the cerebral cortex, the area of the brain responsible for our most advanced cognitive functions, [...]

Wearable Neuromarketing Scanner

25. May 2007

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Hitachi has introduced a wearable brain scanner targeted at a variety of applications, one of which is neuromarketing. The halo-like device is portable, allowing it to be worn while performing normal activities – perhaps even shopping. Of course, the wearer would look like he just stepped off the set of a cheesy science [...]

Product Contagion

24. May 2007

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I recall the first mega-store that opened locally – it happened to be a Meijer store, though now Super Wal-Marts, Super Targets, and other stores that sell everything are common. It was interesting to watch what other shoppers had in their carts as they checked out – a gallon of milk, a floor [...]

Send in the NeuroArchitect – Two Feet and The Brain

21. May 2007

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We’ve discussed priming – the idea that an attitude or concept can be activated in an individual by subtle cues without conscious awareness – multiple times (e.g., Priming by Order, Priming the Customer, Thinking about Money) and others). Now, researchers have found that something as subtle as a two-foot difference in ceiling height can [...]

Neuromarketing Careers

18. May 2007

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I’m contacted periodically by those who think neuromarketing would be an interesting career, and want to get in on the ground floor. At the moment, it’s difficult to steer these individuals (usually college students), because there are no well-defined job descriptions or career paths. Indeed, a quick search of the bazillion jobs listed [...]

Making The Complex Simple

17. May 2007

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We recently covered new research that showed an interesting inversion of feelings about decisions in our post, Simple Marketing for Complex Products. Simply put, individuals were happier with decisions about complex issues that were made intuitively, but were also happier with decisions about simple issues that had been carefully analyzed. We suggested that, [...]

Starbucks Making Atheism Memorable?

10. May 2007

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Back in 2005, we suggested that Starbucks cups might be a good advertising venue since experiments showed that caffeine stimulates the areas of the brain associated with memory and attention (Can Caffeine Brain Boost Help Ad Recall? ). Starbucks ignored the neuromarketing potential of their cups and didn’t start selling ad space, but they [...]

Got Smell? Ads Target Customer Noses

8. May 2007

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There’s not much doubt that a multisensory ad approach could, if done well, outperform one that appeals only to one sense. Indeed, the Scent Marketing Institute thinks that business will be increasing spending on aroma-based advertising. One current effort is for some California gas stations to spread the aroma of coffee near the [...]

Twenty-somethings More Risk Averse Than Seniors

1. May 2007

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New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally attractive to both groups.
Gregory Larkin at Stanford University in California, US, and colleagues compared the way the over 65s respond to losing and winning, compared with people aged between 19 and [...]

Archive | May, 2007

The Joy of Giving vs. the Pain of Buying

Wearable Neuromarketing Scanner

Product Contagion

Send in the NeuroArchitect – Two Feet and The Brain

Neuromarketing Careers

Making The Complex Simple

Starbucks Making Atheism Memorable?

Got Smell? Ads Target Customer Noses

Twenty-somethings More Risk Averse Than Seniors

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