Archive for June 6th, 2007
Daily Archive
Wednesday, June 6th, 2007
Fruitful Research: Science Boosts Cranberry Ads
Employing cognitive science to creation of a new ad for cranberry juice may have been a key factor in the ad’s scoring in the top 10% of a recall test of over 8,500 ads.
The spot features two men, in the role of cranberry growers, standing knee-deep in a bog. The duo has been […]
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