Archive for June 19th, 2007
Daily Archive
Tuesday, June 19th, 2007
Study: Taxes Aren’t Painful
Often, neuromarketing and neuroeconomic research seems to mostly confirm what we already knew, but a study at the University of Oregon produced results that are counter to what one might expect: rather than activating pain centers in the brain, paying taxes activates reward centers - the same areas of the brain that fire in response […]
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