2007 August | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

“Want” vs. “Should” – It’s All in The Timing

Everyone is familiar with the want vs. should conflict. Do you order the loaded cheese fries as your side dish, or the steamed broccoli? You want the greasy fries, but you know you should order the broccoli. Do you cut the grass (should) or watch football (want)? Research by Todd Rogers, Katherine L. Milkman, and [...]

The Obesity Epidemic and Addictive Foods

There’s an epidemic of obesity in the U.S., and new research helps explain the difficulty many people have in avoiding fattening foods. British researchers have shown that chocolate acts on the brain in a way similar to addictive drugs. The term “chocoholic” has been used for years to describe people who craved chocolate; popular culture [...]

Women DO Like Pink Better

If you thought that “pink is for girls, blue is for boys” was mere gender stereotyping, you’ll be surprised by research results that show women really do prefer colors with more pink in them. Anna Hulbert, a neuroscientist at Newcastle University and the leader of the study, thinks the preference may date to our hunter-gatherer [...]

“Don’t Buy” Button Located in Brain

One of the enduring fictions of neuromarketing is that there is a “buy button” in the brain. Marketers salivate at the thought, and consumer groups fear it. (Some might say that marketers have been pushing that button with seductive products and advertisements long before neuroscience was a recognized discipline!) In reality, though, decision making is [...]

This is Your Brain on Money

The human mind may be well suited to surviving in dangerous forests and plains, but it doesn’t do as well with modern financial decisions. A lengthy and interesting article in Money by Jason Zweig (read it online at CNNMoney.com – Your money and your brain.) highlights some of the areas where our brain’s decision-making processes [...]

Are Women Better At Sales?

In our recent article on The Mating Mind, we described how “romantically primed” men were much more likely to spend lots of money than men who were not so primed, and than women in either condition. Separately, we’ve also noted that female salespeople seem to dominate some areas, and that these women seem to skew [...]

The Best of the Brain

The Best of the Brain from Scientific American: Mind, Matter, and Tomorrow�s Brain (Edited by Floyd E. Bloom MD; Dana Press, 270 pp.) is a wide-ranging compilation of brain science articles from Scientific American and Scientific American Mind. The authors of the articles include both renowned scientists, like Nobelist Erik Kandel of Columbia University, and [...]

Names Disrupt The Brain

“Remember that a man’s name is to him the sweetest and most important sound in any language.” So said Dale Carnegie, famed author of How to Win Friends and Influence People. As it turns out, Carnegie may have been onto something long before neuromarketing techniques were around to prove it. While it’s indeed gratifying when [...]

Facial Coding

When we wrote our recent review of Emotionomics: Winning Hearts and Minds by Dan Hill, our interest in facial coding was sparked. Or, perhaps, re-sparked; when we read Malcolm Gladwell’s Blink, we found his discussion of facial coding to be quite intriguing. Simply put, the concept of facial coding is that we reveal our emotions [...]

The Neuroscience of Second Life

These days, people are spending a lot of time online, much of it in Web communities and social networks. Second Life is a virtual world in which users create avatars to represent themselves and interact with others. Entrepreneurs have started businesses there, ranging from stores and clubs to clothing design studios; real-world businesses have established [...]

« Older Entries

“Want” vs. “Should” – It’s All in The Timing

The Obesity Epidemic and Addictive Foods

Women DO Like Pink Better

“Don’t Buy” Button Located in Brain

This is Your Brain on Money

Are Women Better At Sales?

The Best of the Brain

Names Disrupt The Brain

Facial Coding

The Neuroscience of Second Life

Subscribe & Connect!

Neuromarketing Books

Recent Posts