Archive for August, 2007
Friday, August 31st, 2007
“Want” vs. “Should” - It’s All in The Timing
Everyone is familiar with the want vs. should conflict. Do you order the loaded cheese fries as your side dish, or the steamed broccoli? You want the greasy fries, but you know you should order the broccoli. Do you cut the grass (should) or watch football (want)? Research by Todd […]
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Wednesday, August 29th, 2007
The Obesity Epidemic and Addictive Foods
There’s an epidemic of obesity in the U.S., and new research helps explain the difficulty many people have in avoiding fattening foods. British researchers have shown that chocolate acts on the brain in a way similar to addictive drugs.
The term “chocoholic” has been used for years to describe people who craved chocolate; popular culture […]
5 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, August 28th, 2007
Women DO Like Pink Better
If you thought that “pink is for girls, blue is for boys” was mere gender stereotyping, you’ll be surprised by research results that show women really do prefer colors with more pink in them. Anna Hulbert, a neuroscientist at Newcastle University and the leader of the study, thinks the preference may date to our […]
3 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, August 27th, 2007
“Don’t Buy” Button Located in Brain
One of the enduring fictions of neuromarketing is that there is a “buy button” in the brain. Marketers salivate at the thought, and consumer groups fear it. (Some might say that marketers have been pushing that button with seductive products and advertisements long before neuroscience was a recognized discipline!) In reality, though, […]
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Friday, August 24th, 2007
This is Your Brain on Money
The human mind may be well suited to surviving in dangerous forests and plains, but it doesn’t do as well with modern financial decisions. A lengthy and interesting article in Money by Jason Zweig (read it online at CNNMoney.com - Your money and your brain.) highlights some of the areas where our brain’s decision-making […]
No Comments » - Posted in Neuroscience Research, Neuroeconomics by Roger Dooley
Thursday, August 23rd, 2007
Are Women Better At Sales?
In our recent article on The Mating Mind, we described how “romantically primed” men were much more likely to spend lots of money than men who were not so primed, and than women in either condition. Separately, we’ve also noted that female salespeople seem to dominate some areas, and that these women seem to […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, August 20th, 2007
The Best of the Brain
The Best of the Brain from Scientific American: Mind, Matter, and Tomorrow’s Brain (Edited by Floyd E. Bloom MD; Dana Press, 270 pp.) is a wide-ranging compilation of brain science articles from Scientific American and Scientific American Mind. The authors of the articles include both renowned scientists, like Nobelist Erik Kandel of Columbia […]
1 Comment » - Posted in Neuroscience Research, Neuroscience and Marketing Books by Roger Dooley
Sunday, August 19th, 2007
Names Disrupt The Brain
“Remember that a man’s name is to him the sweetest and most important sound in any language.” So said Dale Carnegie, famed author of How to Win Friends and Influence People. As it turns out, Carnegie may have been onto something long before neuromarketing techniques were around to prove it. While it’s […]
1 Comment » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Wednesday, August 15th, 2007
Facial Coding
When we wrote our recent review of Emotionomics: Winning Hearts and Minds by Dan Hill, our interest in facial coding was sparked. Or, perhaps, re-sparked; when we read Malcolm Gladwell’s Blink, we found his discussion of facial coding to be quite intriguing. Simply put, the concept of facial coding is that we […]
1 Comment » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, August 13th, 2007
The Neuroscience of Second Life
These days, people are spending a lot of time online, much of it in Web communities and social networks. Second Life is a virtual world in which users create avatars to represent themselves and interact with others. Entrepreneurs have started businesses there, ranging from stores and clubs to clothing design studios; real-world businesses […]
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