Emotionomics

Emotionomics: Leveraging Emotions for Business Success by Dan Hill (Beaver’s Pond Press) builds on the premise that “facial coding,” the interpreting of the often involuntary expressions our faces make (sometimes called microexpressions), can be used to better understand our real emotions, reactions, and intentions. The concept of facial coding is simple in theory, if somewhat [...]

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Wine and the Spillover Effect

Would wine thought to be from California taste better than wine from North Dakota, even if it was poured from the same bottle? It’s no surprise that the answer is “yes” – in Preschool Branding we described how even young children say branded food tastes better than identical unbranded items. For wine, California is a [...]

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Preschool Branding?

This may not be news to parents of small kids, but branding is a potent force even among preschool children. A new study of preschoolers in California shows that kids will even eat carrot sticks if they come in a McDonald’s wrapper. Researchers tested 63 preschoolers from low-income families in California. The children were each [...]

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The Mating Mind: Is Boosting Sex Appeal the Brain’s Primary Purpose?

The Mating Mind. A prof at the University of New Mexico has an interesting suggestion: the evolution of the human brain was largely driven by finding better ways to appeal to the opposite sex. Geoffrey Miller is a man with a theory that, if true, will change the way people think about themselves. His idea [...]

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Music Changes Grab Attention

Many forms of marketing incorporate music – often, this is to create a mood or evoke memories of a particular time period. New research shows that changes in the music are what really gets the attention of the listener’s brain: The research team showed that music engages the areas of the brain involved with paying [...]

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