Archive for September 24th, 2007
Daily Archive
Monday, September 24th, 2007
Why Buy? Brandweek on Neuromarketing
Earlier this month, Brandweek’s Jim Edwards put together a nice survey of the various ways companies are trying to get into consumers’ minds. He spends little time on well-publicized fMRI brain scan efforts, and the discussion of other techniques will be interesting to neuromarketing enthusiasts and skeptics alike.
In Spotlight Flashback: Why Buy? Researchers […]
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