Archive for September, 2007
Monthly Archive
Tuesday, September 4th, 2007
Selling the Unsellable
Can you imagine a more difficult marketing task than selling books written by long-dead authors like Plutarch or Pliny the Younger to middle-class Americans? To make the challenge even more difficult, the books are priced well above most hardcover books, and you have to sell not just a few volumes to each customer but […]
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