2007 October | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Negative Shipping, Less Pain, More Gain

If there’s one persistent theme here at Neuromarketing, it’s that good offers reduce buying pain for consumers, and bad offers increase it. My fellow Web marketer and occasional PubCon co-panelist Andy Beal has identified an ad that he terms “the most enticing banner ad ever,” and he might be right. Endless.com has moved beyond “Free [...]

fMRI Lie Detection Going Commercial

The quest for an effective lie detector has continued for centuries, if not millennia. Unfortunately, current polygraph technology doesn’t work much better than throwing an accused witch in a river to see if she sinks. For the last few years, there has been quite a bit of interest in using fMRI (functional magnetic resonance imaging) [...]

Find Out If You Are A Tightwad

We’ve been writing about “tightwads” and “spendthrifts” lately (see Tightwads, Spendthrifts, and Everyone Else and Five Keys to Selling to Tightwads), and thought Neuromarketing readers might be interested in finding out where they fall on the spending scale. Wharton has put up an online survey that you can complete, and they will tell you whether [...]

Five Keys to Selling to Tightwads

One out of four potential customers for your product may not buy it, even if the purchase makes economic sense or is otherwise a good decision. A couple of days ago, in Tightwads, Spendthrifts, and Everyone Else, I wrote about research that found people could be categorized by their spending behavior into three major groups. [...]

Neuromarketing in Montreal

[photopress:infopresse.jpg,thumb,alignleft]Infopresse, the Paris and Montreal-based publisher and conference organizer, is holding their Recherche marketing : M�thodes alternatives (Market Research: Alternative Techniques) conference in Montreal on October 17th, 2007. I’ll be there talking about La neurologie au service du marketing. Don’t worry, I’ll be presenting on neuromarketing en anglais. If you are attending this conference, stop [...]

Tightwads, Spendthrifts, and Everyone Else

Marketers love to segment their potential customers, and now there’s a new way to do it: spendthrifts, tightwads, and everyone else. Research at Carnegie Mellon University shows that 40% of consumers can be classified as either spendthrifts or tightwads, while 60% fall into a middle category without strong tendencies in either direction. Furthermore, this behavior [...]

Newer Entries »

Negative Shipping, Less Pain, More Gain

fMRI Lie Detection Going Commercial

Find Out If You Are A Tightwad

Five Keys to Selling to Tightwads

Neuromarketing in Montreal

Tightwads, Spendthrifts, and Everyone Else

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