Archive for October, 2007
Friday, October 5th, 2007
Negative Shipping, Less Pain, More Gain
If there’s one persistent theme here at Neuromarketing, it’s that good offers reduce buying pain for consumers, and bad offers increase it. My fellow Web marketer and occasional PubCon co-panelist Andy Beal has identified an ad that he terms “the most enticing banner ad ever,” and he might be right. Endless.com has moved […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Friday, October 5th, 2007
fMRI Lie Detection Going Commercial
The quest for an effective lie detector has continued for centuries, if not millennia. Unfortunately, current polygraph technology doesn’t work much better than throwing an accused witch in a river to see if she sinks. For the last few years, there has been quite a bit of interest in using fMRI (functional magnetic […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Thursday, October 4th, 2007
Find Out If You Are A Tightwad
We’ve been writing about “tightwads” and “spendthrifts” lately (see Tightwads, Spendthrifts, and Everyone Else and Five Keys to Selling to Tightwads), and thought Neuromarketing readers might be interested in finding out where they fall on the spending scale. Wharton has put up an online survey that you can complete, and they will tell you […]
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Wednesday, October 3rd, 2007
Five Keys to Selling to Tightwads
One out of four potential customers for your product may not buy it, even if the purchase makes economic sense or is otherwise a good decision. A couple of days ago, in Tightwads, Spendthrifts, and Everyone Else, I wrote about research that found people could be categorized by their spending behavior into three major […]
1 Comment » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Tuesday, October 2nd, 2007
Neuromarketing in Montreal
Infopresse, the Paris and Montreal-based publisher and conference organizer, is holding their Recherche marketing : Méthodes alternatives (Market Research: Alternative Techniques) conference in Montreal on October 17th, 2007. I’ll be there talking about La neurologie au service du marketing. Don’t worry, I’ll be presenting on neuromarketing en anglais. If you are attending […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Monday, October 1st, 2007
Tightwads, Spendthrifts, and Everyone Else
Marketers love to segment their potential customers, and now there’s a new way to do it: spendthrifts, tightwads, and everyone else. Research at Carnegie Mellon University shows that 40% of consumers can be classified as either spendthrifts or tightwads, while 60% fall into a middle category without strong tendencies in either direction. Furthermore, […]
Subscribe
