2007 November | Neuromarketing

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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

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Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

How To Increase Customer Pain

Big companies often find great ways to aggravate their customers, and cell phone giant Sprint proves the point. John Wall of the Ronin Marketing blog posted a rant about Sprint’s advertising for their Centro Palm smartphone, Screw Your Customers. Wall was understandably miffed when he found out that the $99 advertised price for the phone [...]

Cyber Monday Impulse Buying

Cyber Monday is one of those recent inventions that seems a bit suspect. Is the Monday after Thanksgiving really the biggest ecommerce sales day? It looks like Cyber Monday will have to work hard to beat Black Friday, when reports indicate that shoppers spent over $500 million online. Just in time for the online sales [...]

Black Friday Neuromarketing

Across the U.S., retailers launched massive ad campaigns for the day after Thanksgiving, a.k.a Black Friday. The biggest shopping day of the year offers retailers a major challenge: how to get people into THEIR store, because once there the customers may spend a good part of their holiday gift budget. While most of the stores [...]

Art, The Golden Mean, and The Brain

What do mathematicians, architects, sculptors, biologists, and graphic designers have in common? They all use what is perhaps the most interesting number in mathematics: the Golden Mean, also called the Golden Ratio and the Golden Section. Approximated as 1.618, the Golden Mean plays a prominent role in math, science, and art. Mathematicians know it as [...]

Turkey-Induced Trust?

Just in time for the annual Thanksgiving turkey overdose, MIT Technology Review has run Tryptophan, Turkey, and Trust by Emily Singer. Tryptophan is the enzyme abundant in turkey that has been shown to cause drowsiness. Many credit tryptophan for the postprandial coma holiday diners often: fall into. It is also a precursor to seratonin, an [...]

Wine Tasting Trickery

Wine and coffee seem to be common topics here at Neuromarketing. Perhaps it’s because I enjoy both, but also because each of these beverages comes in an infinite variety of flavors and is available in varied methods of delivery. We’ve learned that the coffee sensory experience is greatly influenced by the coffee shop environment and [...]

Starbucks vs. McDonald’s: Coffee War Heating Up

Burger giant McDonald’s has the lucrative upscale coffee market dominated by Starbucks clearly in its sights. According to an AP report, McDonald’s Eyes Ballooning Coffee Market, After the success of its upgraded drip coffee – which even managed to snag a thumbs-up from testers at Consumer Reports earlier this year – the fast food chain [...]

One to One Interactive Launching Neuromarketing Research Division

Diversified marketing firm One to One Interactive announced a new neuromarketing division called OTOinsights. This business unit will focus on the emerging discipline of neuromarketing and will offer a collection of both primary and secondary research to brands, agencies, and publishers. Initial OTOinsights products include: Quantemo, a neuromarketing research lab; t=zero, a secondary research offering [...]

Sensory Marketing for Cell Phones

A pocketable cell phone/music player isn’t the most obvious candidate for sensory marketing, but it seems to have worked for Verizon’s Chocolate phone made by Korea’s LG. The campaign for Chocolate, and its mastermind John Harrobin, were cited as one of Ad Age’s Marketing 50 – Fifty Sharp Ideas and the Visionaries Who Saw Them [...]

Microsoft Taps Into Your Brain

People who think of Microsoft as a tech-age Big Brother probably won’t be comforted by the software giant’s effort to read your mind. Actually, their intentions are benign… they want to create thought-driven inputs that bypass joysticks and keyboards. Desney Tan, a Microsoft researcher, thinks that ultimately the technology could make workplaces more productive, games [...]

« Older Entries

How To Increase Customer Pain

Cyber Monday Impulse Buying

Black Friday Neuromarketing

Art, The Golden Mean, and The Brain

Turkey-Induced Trust?

Wine Tasting Trickery

Starbucks vs. McDonald’s: Coffee War Heating Up

One to One Interactive Launching Neuromarketing Research Division

Sensory Marketing for Cell Phones

Microsoft Taps Into Your Brain

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