2007 November | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Political Neuromarketing

I’ve been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a multi-millon dollar fMRI machine: Voters sense both peril and promise in party brands. Emotions about [...]

Better Giving Through Chemistry: Oxytocin Drives Generosity

There’s more proof that the hormone oxytocin is an important factor in our social behavior. Previously, the brain chemical was shown to be associated with trust (see Building Trust: Chemical Neuromarketing). Now, researcher Paul Zak, a professor of economics and director of the Center for Neuroeconomics Studies at Claremont Graduate University in California, has shown [...]

Weird News: Names Affect Outcomes

This seems too odd to be true, but researchers at Yale and UCSD have found statistically significant differences in outcomes for individuals with names that start with different letters. Students whose names start with A or B earn higher grades than those with C or D names. Baseball players whose names start with K strike [...]

When Everyone is Above Average

Would you be limiting yourself if you targeted advertising only at those who were above average in whatever characteristic related to your product (say, intelligence, good looks, athletic ability, perserverance, etc.)? In a word, NO. Studies show that across a wide spectrum of measures, almost everyone considers themselves to be above average. In the neuroeconomics [...]

Penalty Pain: How to Make Your Customers Hate You

Neuromarketing readers are by now familiar with the idea of “buying pain” or “pain of paying” – when we buy something, the pain center in our brain can be activated. Work by Carnegie Mellon’s George Loewenstein and others shows that this effect is greatest when the price is perceived to be high or unfair. Buying [...]

Neuromarketing and Diversity

Advertising Age revisits neuromarketing, this time in the form of a blog post by Jonathon Feit, Neuromarketing and Diversity Go Hand-in-Hand. Writing about the 2007 American Magazine Conference in Boca Raton (nice work, if you can get it…), Feit posits: Neuromarketing — assuming its science can be translated into a meaningful technology — would finally [...]

Trend: Neuroscience Infiltrates Society

As we understand more about the workings of the brain, neuroscience is starting to impact diverse areas of society. Over time, it will probably touch many more. This has been acknowledged by the Neurotechnology Industry Organization in their Top 10 Neuroscience Trends of 2007. While the news release doesn’t specifically mention neuromarketing, it does cite [...]

Sensory Marketing to Jolt Espresso Sales

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and lighting are all important, but clearly the wonderful coffee aroma is what dominates one’s senses on entering a Starbucks outlet. I enjoy brewing Starbucks coffee at home, too, but [...]

Newer Entries »

Political Neuromarketing

Better Giving Through Chemistry: Oxytocin Drives Generosity

Weird News: Names Affect Outcomes

When Everyone is Above Average

Penalty Pain: How to Make Your Customers Hate You

Neuromarketing and Diversity

Trend: Neuroscience Infiltrates Society

Sensory Marketing to Jolt Espresso Sales

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