Archive for December 14th, 2007
Daily Archive
Friday, December 14th, 2007
Neuromarketing and Election 2008
Neuromarketing technology is relatively new on the scene, and has been employed primarily by deep-pockets corporate customers. Application to politics has been mostly general and academic; my 2006 piece, The Neuroscience of Political Marketing, discussed research by Emory’s Drew Westen that showed that committed party voters did not process information in a rational or […]
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