Archive for December 17th, 2007
Daily Archive
Monday, December 17th, 2007
Cool Products and Neuromarketing
I’ve often said that the most exciting application of neuromarketing techniques isn’t that of choosing or developing advertisements, but rather designing better products. While some may feel that enhancing ad effectiveness with brain scans (for example) is somehow manipulative, who can argue against products that have more consumer appeal? After all, the objective […]
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