Archive for March 6th, 2008
Daily Archive
Thursday, March 6th, 2008
Placebos, Price, and Marketing
Hot on the heels of learning that more expensive wine tastes better, we find that more expensive placebos are more effective at controlling pain:
The investigators had 82 men and women rate the pain caused by electric shocks applied to their wrist, before and after taking a pill. Half the participants had read that the pill, […]
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