Archive for March 12th, 2008

Wednesday, March 12th, 2008

More Mind Reading

Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects’ brains. Jack Gallant and his team at the University of California Berkeley published their findings in Nature.
For the first step, they calibrated their experiment by having two members of the team look […]

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No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley