Archive for March 13th, 2008

Thursday, March 13th, 2008

Copywriting for Guys: Keep it Simple

Popular books like Men are from Mars, Women are from Venus, not to mention generations of comedians, have played up the differences between males and females. Researchers at Northwestern University and the University of Haifa have found that there are provable biological differences in the way that boys and girls process language in their […]

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1 Comment » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley