Archive for March 21st, 2008
Daily Archive
Friday, March 21st, 2008
Sensory Branding and Starbucks
Starbucks has been under pressure to increase store revenue and profits, and, once again, they are turning to sensory branding for the solution. The most startling change is that the firm will go back to grinding coffee in its stores for the sole purpose of improving the coffee aroma. Presumably, it’s cheaper to […]
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