Archive for March, 2008
Monday, March 31st, 2008
A Neuromarketing Look at Award-Winning Ads
Neuromarketing will be on display at this week’s annual Advertising Research Foundation meeting, and one of the more interesting presentations is likely to be an analysis of past winners of Lion and Effie awards.
For the study, EmSense surveyed 200 people, ages 18 to 54, in New York and San Francisco. The study measured their biosensory […]
1 Comment » - Posted in Neuromarketing by Roger Dooley
Friday, March 28th, 2008
Can Advertising Change The Brain?
In the last day or two, the popular press has been gushing over the finding that meditation can change the brain. I’m not sure why - the twin concepts of neurogenesis (the brain creating new neurons) and neuroplasticity (changes in brain structure and function occurring even in adult brains) are no longer big news. […]
2 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Thursday, March 27th, 2008
Why Advertising is Like Chocolate
One of the fears raised by critics of neuromarketing is that by observing the brains of subjects reacting to ads, marketers will be able to make those ads much more manipulative than those developed using conventional approaches. I don’t believe this will happen (as much as some marketers would like it to), and the […]
6 Comments » - Posted in Neuromarketing by Roger Dooley
Wednesday, March 26th, 2008
Your Mind’s Civil Rights
WIRED ran an interesting piece that suggests increasingly invasive brain technologies will become a legal battleground. The more obvious areas have already been discussed here and elsewhere: using brain scans as lie detectors or to see if an individual recognizes someone or something (as part of a legal investigation, perhaps). That could be […]
1 Comment » - Posted in Neuromarketing, Neuroethics by Roger Dooley
Tuesday, March 25th, 2008
Hillary, Kwame, and Our Fallible Memory
The latest flap in the U.S. presidential campaign is Hillary Clinton’s vivid recounting of arriving in Bosnia in 1996: “I remember landing under sniper fire. There was supposed to be some kind of a greeting ceremony at the airport, but instead we just ran with our heads down to get into the vehicles to get […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Monday, March 24th, 2008
Neuromarketing Blog: My Secret Revealed
Readership of Neuromarketing keeps growing, but now Yale researchers have published a paper that reveals my dirty little secret… cloak BS in neuroscientific jargon, and people find it more plausible! The abstract for The Seductive Allure of Neuroscience Explanations states, “Even irrelevant neuroscience information in an explanation of a psychological phenomenon may interfere […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, March 21st, 2008
Sensory Branding and Starbucks
Starbucks has been under pressure to increase store revenue and profits, and, once again, they are turning to sensory branding for the solution. The most startling change is that the firm will go back to grinding coffee in its stores for the sole purpose of improving the coffee aroma. Presumably, it’s cheaper to […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Thursday, March 20th, 2008
Minds Think Alike - Perhaps Too Much!
Did you ever wonder why some people have such insight into the behavior and feelings of others? Certainly, some of the great advertising execs, copywriters, and other pros seem to have it, particularly for certain groups or markets. But are these insights always accurate? It could be these individuals are projecting their […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, March 18th, 2008
B2B Marketing: Play Fair, Maximize Profit
Businesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are… the result is often a relationship between defined by a fat contract that seeks to protect both parties against bad behavior by the other. New research, which draws on both conventional research and brain-scan […]
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Monday, March 17th, 2008
Neuromarketing, eh?
Toronto’s Globe & Mail published a fairly lengthy story on neuromarketing, with a lot of discussion of Nielsen Co.’s acquisition of NeuroFocus. The story recounts an anecdote from the latter’s CEO, A. K. Pradeep:
Dr. Pradeep cites a study for a large financial services company, which he will not name. “We were given six ads […]
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