2008 March | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

How “The Interpreter” Screws Up Market Research

Most market researchers earn their living by asking questions – what people did, why they did it, what they might do in the future, and so on. The methodology varies – focus groups, Web surveys, interviews, etc. – but in most cases the fundamentals are similar. What would happen if these methods were applied to [...]

Neuromarketing Podcast

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also featured Dr. Stephen Sands of Sands Research discussing the firm’s EEG analysis of TV [...]

The Brain Imaging Debate

Are the non-medical applications of fMRI and other brain imaging technology overrated, or are we seeing the birth of a major new field of study? Ofri Ilani and Yotam Feldman of Haaretz have written a lengthy survey piece that starts by describing some of the current and planned brain imaging centers in Israel and segues [...]

Copywriting for Guys: Keep it Simple

Popular books like Men are from Mars, Women are from Venus, not to mention generations of comedians, have played up the differences between males and females. Researchers at Northwestern University and the University of Haifa have found that there are provable biological differences in the way that boys and girls process language in their brains. [...]

Eye Tracking Shows Cultural Differences

East Asian subjects process a picture differently than their North American counterparts, according to a study published this week in the Journal of Personality and Social Psychology. The study used both eye tracking and conventional survey techniques to show that the Asian subjects paid attention to the background of the image while the North Americans [...]

Krispy Kremes Light Up The Brain

OK, I admit it… if this story was about rats and food pellets, it wouldn’t be particularly compelling. But when scientists decide to see what your brain does while it’s looking at Krispy Kreme donuts, that’s news! Neuroscientists at Northwestern University, as part of an effort to understand how stimuli affect our brains in various [...]

Free Web Page Heat Maps?

The common belief is that neuromarketing is trying to find the mythical “buy button” in the brain. If you are an ecommerce web designer, though, the “buy button” is one thing you want to be sure your visitors can find very easily! One of the more reliable techniques for web designers has been using eye-tracking [...]

Placebos, Price, and Marketing

Hot on the heels of learning that more expensive wine tastes better, we find that more expensive placebos are more effective at controlling pain:

Breaking News – Perfume Turns Guys On

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh? Eight healthy right-handed heterosexual male volunteers (20-35 years of age), having normal olfaction and no brain diseases, were recruited. During fMRI, a women’s perfume was given as an olfactory sexual stimulant in an alternating block design [...]

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How “The Interpreter” Screws Up Market Research

Neuromarketing Podcast

The Brain Imaging Debate

Copywriting for Guys: Keep it Simple

More Mind Reading

Eye Tracking Shows Cultural Differences

Krispy Kremes Light Up The Brain

Free Web Page Heat Maps?

Placebos, Price, and Marketing

Breaking News – Perfume Turns Guys On

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