Archive for March, 2008
Monday, March 17th, 2008
How “The Interpreter” Screws Up Market Research
Most market researchers earn their living by asking questions - what people did, why they did it, what they might do in the future, and so on. The methodology varies - focus groups, Web surveys, interviews, etc. - but in most cases the fundamentals are similar. What would happen if these methods were […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, March 14th, 2008
Neuromarketing Podcast
Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also featured Dr. Stephen Sands of Sands Research discussing the firm’s EEG analysis […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Friday, March 14th, 2008
The Brain Imaging Debate
Are the non-medical applications of fMRI and other brain imaging technology overrated, or are we seeing the birth of a major new field of study? Ofri Ilani and Yotam Feldman of Haaretz have written a lengthy survey piece that starts by describing some of the current and planned brain imaging centers in Israel and […]
No Comments » - Posted in Neuromarketing, Neuroethics by Roger Dooley
Thursday, March 13th, 2008
Copywriting for Guys: Keep it Simple
Popular books like Men are from Mars, Women are from Venus, not to mention generations of comedians, have played up the differences between males and females. Researchers at Northwestern University and the University of Haifa have found that there are provable biological differences in the way that boys and girls process language in their […]
1 Comment » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Wednesday, March 12th, 2008
More Mind Reading
Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects’ brains. Jack Gallant and his team at the University of California Berkeley published their findings in Nature.
For the first step, they calibrated their experiment by having two members of the team look […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, March 11th, 2008
Eye Tracking Shows Cultural Differences
East Asian subjects process a picture differently than their North American counterparts, according to a study published this week in the Journal of Personality and Social Psychology. The study used both eye tracking and conventional survey techniques to show that the Asian subjects paid attention to the background of the image while the North […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, March 10th, 2008
Krispy Kremes Light Up The Brain
OK, I admit it… if this story was about rats and food pellets, it wouldn’t be particularly compelling. But when scientists decide to see what your brain does while it’s looking at Krispy Kreme donuts, that’s news! Neuroscientists at Northwestern University, as part of an effort to understand how stimuli affect our brains in […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, March 7th, 2008
Free Web Page Heat Maps?
The common belief is that neuromarketing is trying to find the mythical “buy button” in the brain. If you are an ecommerce web designer, though, the “buy button” is one thing you want to be sure your visitors can find very easily! One of the more reliable techniques for web designers has […]
4 Comments » - Posted in Neuromarketing by Roger Dooley
Thursday, March 6th, 2008
Placebos, Price, and Marketing
Hot on the heels of learning that more expensive wine tastes better, we find that more expensive placebos are more effective at controlling pain:
The investigators had 82 men and women rate the pain caused by electric shocks applied to their wrist, before and after taking a pill. Half the participants had read that the pill, […]
1 Comment » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Wednesday, March 5th, 2008
Breaking News - Perfume Turns Guys On
South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh?
Eight healthy right-handed heterosexual male volunteers (20–35 years of age), having normal olfaction and no brain diseases, were recruited. During fMRI, a women’s perfume was given as an olfactory sexual stimulant in an alternating […]
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