Archive for April, 2008
Tuesday, April 29th, 2008
Money, Social Status Similar in Brain
Why do people do things that will gain them social approval? It turns out that the same parts of the brain are activated for a positive social outcome as for a monetary reward. In other words, the same reward circuitry is turned on both by social and monetary gains. Corporate marketers as […]
3 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, April 28th, 2008
Precise Pricing Pays Off
In my time as a catalog marketer, I almost always priced products just below the next dollar increment - a cheap item might be $9.97 rather than $10, while a more expensive item may have been $499, or even $499.99, instead of $500. My strategy was based on a couple of assumptions. […]
2 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Saturday, April 26th, 2008
Get More for Your House with an Odd Price
I love research findings that run counter to intuition, or are at least unexpected, and the idea that you can get more for your house if you market it with an odd price is certainly unexpected. That’s what University of Florida researchers found, though:
They looked at five years of real estate sales in […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Wednesday, April 23rd, 2008
More Choices, Fewer Sales
Consumers must like lots of choices - why else would there be hundreds of shampoo brands and variants on a typical supermarket shelf? Actually, its been known for years that too many choices can reduce consumer purchases. A 2000 study at Columbia University compared consumer behavior when confronted with a selection of either […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, April 7th, 2008
Web Branding
Book Review: The Art of Digital Branding
The Art of Digital Branding by Ian Cocoran is intended to provide a set of best practices for marketers who want to ensure their branding message is conveyed at least as effectively on the Web as anywhere else. The intended market for this book seems to be Web […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Thursday, April 3rd, 2008
Sexy Pics Beat Ugly Spiders
Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that’s a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have found that positive images, in this case mildly erotic photos of […]
3 Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Thursday, April 3rd, 2008
The Guardian on Neuromarketing
The Guardian’s Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google, penned a brief survey piece on neuromarketing. It begins with one of the more amusing intros I’ve seen:
Neuroscience and marketing had a love child a few years back. Its name - big surprise - is neuromarketing, and the […]
Subscribe
